{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Agriculture","title":"Corporate to country: Tom & Mick find the red meat supply chain 'sweet spot' with Tom Redden ","html":"","width":"100%","height":180,"duration":1255,"description":"Tom Redden of Naparoo Pastoral never thought he'd circle back to the family farm after a stint in the corporate world but the opportunities he saw in the red meat supply chain were too enticing.Tom chats with Tom & Mick about the 'sweet spot' he's found in the paddock to plate business model, based in Coonabarabran NSW.  TakeawaysTom Redden is a fourth-generation farmer who transitioned back to the family business after a corporate career in the meat industryTom's farm focuses on Aussie white sheep and Angus cattle, with a paddock-to-plate business modelBuilding relationships with butchers is crucial for success in the direct-to-consumer marketTom emphasises the importance of understanding the supply chain and logisticsHe lambs year-round to ensure a consistent supply for butchersMarket dynamics can significantly impact pricing strategies for livestockTom prefers to operate in the middle of the supply chain for better marginsChapters00:00 Tom Redden's Background and Farming Operations17:52 Direct to Butcher Business Model23:49 Market Dynamics and Pricing Strategies29:24 Future Outlook and Market PredictionsHear more episodes of Humans of Agriculture here. Follow Humans of Agriculture on Instagram. If you enjoyed this episode, share it with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!","thumbnail_url":"https://img.transistorcdn.com/PupbXbFywMWTJ5gch17EL4BoFl2vAICgyQAK9XnOB7I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNDk1LzE2NjAw/ODMxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}