{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6a358c0f\"></iframe>","width":"100%","height":180,"duration":3300,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip\r\nWatch on YouTube - https://youtu.be/E202iZDFAOY\r\nChapters:\r\n00:00:00 - Introduction\r\n00:04:13 - Welcoming Ole to the Show\r\n00:04:51 - Ole's Background and Project A Overview\r\n00:05:55 - Role of Data in Early-Stage Companies\r\n00:07:25 - Early Interest in Data\r\n00:09:12 - Timing for Investing in Data\r\n00:10:04 - Early Data Strategy and Investment\r\n00:18:39 - Handling Limited Data\r\n00:21:11 - Challenges in Data Representation\r\n00:23:13 - Asking Stakeholders About Data Usage\r\n00:26:23 - Preventing Vanity Metrics\r\n00:31:06 - Product Managers and Vanity Metrics\r\n00:33:25 - Avoiding Assumptions in Metrics\r\n00:36:33 - Facilitating Solution Creation\r\n00:38:39 - Clustering Metrics for Better Analysis\r\n00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform\r\n00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}