{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Gloria Allorbi of Gloria’s Shito®️","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6a6dfb27\"></iframe>","width":"100%","height":180,"duration":2310,"description":"In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Gloria Allorbi, CEO and founder of Gloria’s Shito®️, a spicy chili oil brand inspired by Ghana’s traditional condiment, Shito. Gloria shares her entrepreneurial journey, from creating her product for personal use to scaling it into a thriving business in U.S. grocery stores. \n\nThey dive into the challenges of maintaining authenticity while adapting the recipe to be vegan and the process of getting her product into retailers like Erewhon. Gloria also talks about her mission to introduce Ghanaian cuisine to the U.S. market and how she educates customers through in-store demonstrations, pairing Shito with familiar dishes like pizza and avocado toast. She reflects on the financial hurdles of bootstrapping her business and her experience with capital raising, all while building a strong community around her brand.\n\nTune in for an inspiring conversation about culture, food, and entrepreneurship! Don’t forget to subscribe, rate, and review the podcast, and connect with us to stay updated on more exciting founder stories.\n\nListen in as they share about:\nOrigin Story of Gloria's Shito®️\nVision and Mission of Gloria's Shito®️\nTransition to Business and Retail Expansion\nChallenges with Manufacturing\nFlavor Adjustments\nIntroducing Shito to New Markets\nCustomer Feedback, Funding and Business Growth\nCultural and Personal Challenges\nNetworking and Resources\n\nEpisode Links:\nGloria Allorbi LinkedIn\nGloria’s Shito®️ Website\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}