{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Scoop","title":"NFT Scoop with MK Manoylov: UTA's head of web3 explains Hollywood's push to represent NFT brands","html":"","width":"100%","height":180,"duration":2229,"description":"While NFT projects grew in popularity, so too did brand recognition — and the interest of talent representatives to sign them on.\nUnited Talent Agency (UTA) was among the first in August of 2021, when it signed CryptoPunks and Meebits creators Larva Labs, followed by Deadfellaz in April of this year. Other talent representatives got into web3 as well, such as Creative Artists Agency (CAA) signing on the NFT collector 0xb1 in October 2021 and even hiring a Chief Metaverse Officer in August of this year. \nBut why did talent representatives like UTA sign on these NFT brands at all? Why do NFT brands need talent representation? \nTo get to the heart of these questions, MK sat down with UTA's head of web3, Lesley Silverman. Silverman has been at UTA for the past seven years, educating artists on the utility of web3 and helping interested artists launch their web3 brand. Before joining UTA, Silverman worked as a fine arts lawyer, and she says this experience shaped how she lead UTA through the NFT space. \n\nEpisode 80 of Season 4 of The Scoop was recorded remotely with The Block's MK Manoylov and Lesley Silverman, Head of Web3 at United Talent Agency.\nListen below, and subscribe to The Scoop on Apple, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts. Email feedback and revision requests to podcast@theblockcrypto.com.\nThis episode is brought to you by our sponsors Tron, Chainalysis & IWC Schaffhausen\nAbout Tron\nOn August 1st, 2022, Poloniex launched a faster and more stable trading system along with a brand new user interface. Poloniex was founded in January 2014 as a global cryptocurrency trading platform. With its world-class service and security, it received funding in 2019 from renowned investors, including H.E. Justin Sun, Founder of TRON. Poloniex supports spot and margin trading as well as leveraged tokens. Its services are available to users in nearly 100 countries and regions with various languages available. For more information visit...","thumbnail_url":"https://img.transistorcdn.com/kC6kzNjgr18dm0FmBfV_f9xccAkjj-QXoCJmVNlNtrU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZmIz/N2E5MmRmMzJjOTU3/OTNhYjJkYzcxZTlj/MTU2Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}