{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Confessions of a Shop Owner","title":"Ep 114 - Turnkey Marketing Call #1 | The $84,000 Mistake Hiding in Your Shop","html":"","width":"100%","height":180,"duration":3664,"description":"Mike Allen sits down with Carrie-Lynn Rodenberg of Turnkey Marketing to kick off a new monthly series that lets listeners sit in on the marketing side of running Mike's shops. They break down marketing budgets, customer acquisition, direct mail, attribution, branding, customer retention, phone performance, and why simply making the phone ring means nothing if the shop can’t convert the opportunity. Carrie-Lynn also uncovers a painful number at Mike’s flagship store: hundreds of first-time callers but only a fraction turning into customers, potentially representing tens of thousands of dollars in missed revenue. Along the way, Mike admits he may be Turnkey’s worst client, explains why shutting marketing off when you’re busy can come back to haunt you months later, and learns that sometimes the marketing isn’t broken — the operation is.\nTimestamps:\n00:00 Seven Years Since Turnkey First Visited Carfix\n00:41 Mike Used to Sleep at the Shop\n03:15 Meet Carrie-Lynn Rodenberg and Turnkey Marketing\n05:24 Mike Buys Marketing Tools… Then Forgets to Use Them\n07:05 How Mike Started Working With Turnkey\n08:57 Mike Tried Doing His Own Marketing — Then Came Back\n09:07 Why We’re Recording Mike’s Marketing Calls\n11:21 The Hidden Cost of Bad Marketing\n13:25 Sniper Marketing vs. Spray and Pray\n13:41 Carrie-Lynn Went From Doing Everything to Building a Team\n14:44 Mike’s 115-Episode Long Con 😂\n15:51 Stop Making Your Marketing About Yourself\n17:28 Why Most Small-Business Marketing Becomes White Noise\n20:14 Your Competition Is Better Than You Think\n21:36 How a Business Responds When Things Go Wrong\n23:07 Every Shop Says They Have Great Service\n23:53 How Do You Actually Stand Out?\n26:24 Why Direct Mail Takes Time to Work\n28:50 Every Shop Has Blind Spots\n29:33 Want to Ruin Mike’s Day? Listen to His Phone Calls\n30:12 Did Your Marketing Actually Make the Phone Ring?\n30:59 Why Marketing Attribution Is So Difficult\n32:27 The Creepy Side of Modern Targeted Marketing\n34:29 Can You Target...","thumbnail_url":"https://img.transistorcdn.com/TGFdk8p3lwIqG6-Zxu0zdS85-eMxgjWH_ROpDgligzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmUy/MTMxZmUzN2Q5Mzkw/YTgxMDliZDViN2U3/N2Q1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}