{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers","html":"","width":"100%","height":180,"duration":2550,"description":"\n\n\n\n\n\n\nImagine the open rate on the last email you sent to your subscribers. \n\n\n\nThink about the net profit your business has generated already this year.\n\n\n\nConsider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode.\n\n\n\nThose numbers aren’t just numbers for a lot of us. \n\n\n\nAt best, they can be subtle points of validation that we’re headed in the right direction. At worst, they can be emotional landmines.\n\n\n\nAll this month, we’ve been exploring how metrics, traffic, and financial impact the decisions we make as business owners.\n\n\n\nThese are important conversations because we’re often missing key pieces of information that make decision-making easier. But let’s not pretend that knowing your numbers will make all of your decisions objective or black & white.\n\n\n\nEvery time I peer into my profit & loss statement or check on the click thru rate of an email, I’m confronted with my own expectations and mindset. \n\n\n\nIf I’m not careful about checking those expectations before I start digging into the numbers, I could (and have) end up berating myself for old mistakes or less-than-stellar performance.\n\n\n\nThe flip side of this is that, not only can getting clear on our metrics or financials help us make more objective decisions about our business, it can present a huge opportunity for cleaning up our mindset and setting clear expectations for ourselves. We can address the emotional weight that comes along with tracking sales, leads, or our time.\n\n\n\nWe asked 7 members of the What Works Network to share a time when getting clear on the numbers told them a surprising story about what was really going on under the hood. \n\n\n\nAs you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way,...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}