{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailCraft - digital retail, ecommerce and brands - Retail Podcast","title":"RetailCraft 47 - ”3am Brew” - in conversation with Georgie Janion-Shaw, Founder, SISTIR","html":"","width":"100%","height":180,"duration":1960,"description":"SISTIR is a coffee-originated gifting brand, that grew from a sisterly conversation (SIS) about coffee (Stirred) around the ideal '3am blend' to power parents through that mid-night wake-up moment for a crying baby.\nSISTIR's founder, Georgie Janion-Shaw, joins us in the studio and we hare about the brand's beginnings and how the combination of branding savvy, punning and the availability of a gifting channel in NotOnTheHighStreet allowed them to start. Over time - and through experimentation, optimisation, product development efforts - the product range and channels grew. Georgie share with us her journey and learning with a level of humour and wordplay!\nWe get a chance to reflect upon the mindset of the growth entrepreneur as well as hearing about the extension into sweets and pets.\nSee below for the AI-generated show-notes: summary, takeaways and timestamps - pretty impressive and created by Riverside.fm...\n \n--  Run time: 33 minutes\n \nINFORMATION:\n[ 🖥️ ]\nSISTIR: https://sistir.com/\n[ 👨‍👧 ]\nGeorgie Janion-Shaw: https://www.linkedin.com/in/georgiejanionshaw/\nGeorgia Scott: https://www.linkedin.com/in/georgiajones1/ \nIan Jindal: www.linkedin.com/in/ianjindal/   and www.twitter.com/ianjindal \n \n[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal\n \nHere's the AI summary...\n\nSummary\nGeorgie, the founder of Novello, shares the story of her coffee brand Sistir and how it started with a concept for a business. She discusses the importance of branding and packaging in creating a unique proposition for consumers. Georgie also talks about launching on Not on the High Street and tailoring product listings for different platforms. She emphasizes the importance of supporting women growers in the coffee industry and how Novello is working towards female empowerment. Georgie shares her experience working at Disney and Hasbro and how it has influenced her approach to product development. She also discusses the mindset of a successful entrepreneur and the challenges of starting a...","thumbnail_url":"https://img.transistorcdn.com/VtMeM9x57oIyPtseCP2dq_HPum19jYWt97L3UTRpo8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmFh/YmZlNTFiNTlhYjc2/ZDQ0MDYxNzIyNjlm/NjA0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}