{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"All Play w/ Ryan Hefner","title":"012 — Transmits Is Getting a Pod","html":"","width":"100%","height":180,"duration":633,"description":"As I have been working on building Transmits, I started reading Rob Walling’s (@robwalling) book, Start Small, Stay Small. I was originally reading his latest book, The SaaS Playbook, but like he suggests in there, if your business is not at a certain monthly recurring revenue (MRR) you might be better off going back and reading his first book, so I did.\nWhile reading it I realized I was breaking the cardinal sin numero uno, no marketing, nor testing the market to see if people would actually pay for what I am building. Granted, this is definitely a scratch my own itch project, and I know I will be using it regardless if I am able to get others to pay for it. But, at the same time, I am definitely investing a good amount of time trying to make what I am building really nice, both for myself and to wow some potential future users into being paying customers.\nThinking about what I could do to start building some initial marketing efforts I realized that the quickest thing I could do was repurpose the Transmits-specific episodes from this podcast, and re-package them into a Transmits-only podcast that I could start publishing, and include on the transmits.io site.\nReasons why making a Transmits-only podcast makes sense, now and into the future:\nSEO: By publishing the episodes and including those within a /podcast area of the marketing site, I am hoping that both the show notes and podcast transcriptions will feed the Google/search engine machines and start to get Transmits ranking for a few key terms\nBacklinks + SEO: Since I will be publishing the podcast, I hoping that the feeds and episodes will help to build up a good amount of backlinks to the site, driving more traffic and helping boost key word rankings\nConnection: There’s really no better way to understand what someone is trying to do than to listen to them. I am an avid podcast listener and am definitely more motivated to support people that I am listening to, than those who I have no direct connection with...","thumbnail_url":"https://img.transistorcdn.com/LYyRvriSni7Y1t-MJA9HyD38LZglGYnuZZf4lLm4Sj4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTQz/M2Q0OGRmNTU5MWM3/Y2M4YzM3NzRmNTBk/YWIxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}