{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketing Engineer","title":"How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu","html":"","width":"100%","height":180,"duration":1966,"description":"I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable capabilities that advertising platforms don't support natively.\n\nAaron explains how he decides what should become an AI agent versus a simple automation, how he builds feedback loops that improve agents over time, and what it takes to orchestrate multiple agents.\n\nHe also breaks down the competitor-monitoring system that won Profound's Marketing Engineering Hackathon and how building with parallel agents changed his workflow.\n\nWe discuss:\nHow a marketer's job shifted from doing the work to designing AI systems\nWhy a good cost-per-lead number can still hide wasted ad spend\nThe swarm of AI agents running Notion's ad operations\nHow he built an AI agent for LinkedIn dayparting, a feature the platform doesn't natively support\nThe creative duplication agent that saves a day of work every week\nWhat he would do differently on his hackathon-winning project\nHow to decide what to automate first\nConnect with Aaron:\nLinkedIn: https://www.linkedin.com/in/aaron-lu/\nNotion: https://www.notion.com/\nConnect with Profound:\nWebsite: https://tryprofound.com\nLinkedIn: https://www.linkedin.com/company/tryprofound/\nX: https://x.com/tryprofound\nRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer\nProfound University: https://university.tryprofound.com/\n\nThe Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.","thumbnail_url":"https://img.transistorcdn.com/-AgCBNS2nTWbiHNI1ZmqFSKwuv_MvJblQ2Q8OkZPwuE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMjRj/YTM4ZWY3MzY0YTE5/Mjc1ZjUxOWNhZDZm/MWI2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}