{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Marcus Cauchi - The Sale Is A Symptom of The Relationship","html":"","width":"100%","height":180,"duration":3989,"description":"Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases.\r\n\r\n“No one buys products, people pay for and rent outcomes.” \r\n“Selling is helping people get their needs met.”\r\n\r\nSign-up for his exclusive webinar if you're selling a complex, high-value solution for mid-market and enterprise clients:\r\nEmail Marcus@laughs-last.com with the subject line \"Tea Time with Tech Marketing Leaders Webinar\" and tell him why you're interested and any initial questions. He will choose 6-8 companies based on whom he feels he can help the most.\r\n\r\nRecommended Reading:\r\nBob Moesta - Demand-Side Sales 101\r\nCharles H. Green - Trust-Based Selling","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}