{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand ED Podcast","title":"017: Why You Need a Brand Manifesto","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6b782f3e\"></iframe>","width":"100%","height":180,"duration":2054,"description":"Why do you need a Brand Manifesto? (And what the heck is it, anyway!)\n\nHere’s why…\n\nBy the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business:\n\nWhy a brand manifesto can save your business\nWhy having a brand manifesto can save you\nHow a brand manifesto compares to or is different from marketing “customer benefits”\nWhy you may be failing to connect with customers like you want?\nHow your brand manifesto drives your core message","thumbnail_url":"https://img.transistorcdn.com/F3zs_C4sBp-e-ZzD3zGrZ1Cs-E7NAHu75ooHheZpqtc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}