{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Accelerating E-Commerce Success: Harnessing the Power of AI with Nils Jessen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6b803c9b\"></iframe>","width":"100%","height":180,"duration":2498,"description":"SummaryIn this episode, Nils Jessen, the co-founder and CEO of Mabel AI, discusses the challenges of conversion tracking in e-commerce and how Mabel AI helps improve data quality and profitability for ad campaigns. He explains the importance of controlling data flow and training algorithms to align with business goals. Nils also highlights the impact of AI in marketing and the need for high-quality data to optimize ad platforms. He recommends focusing on the basics for new brands and increasing data quality for established brands. Nils concludes with a shameless plug for Mabel AI and invites listeners to try their free demo.TakeawaysControlling data flow and providing high-quality data to ad platforms is crucial for improving ad campaign performance.Training algorithms to align with specific business goals can optimize ad platforms and drive better results.The future of marketing lies in controlling data and using it proactively to guide algorithms and achieve desired outcomes.For brands spending over $2,000 per month on ads, investing in tools like Mabel AI can lead to significant performance uplift and profitability.Chapters00:00Introduction and Background01:08Challenges with Conversion Tracking08:03Expanding to Other Platforms09:01Differentiation from Other Tools13:43Data Compliance and Privacy21:36AI and Training the Algorithm23:13Preparing for Future Trends29:27Optimizing Ad Platforms for Specific Goals35:20Minimum Ad Spend for Mabel AI36:54Shameless Plug for Mabel AI","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}