{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh wants to do owned events ","html":"","width":"100%","height":180,"duration":2270,"description":"Josh wanted his ChiliPalooza moment. He also wanted a Toyota Corolla people could scream in. What he got was the Jess edit — and it involved ghosts.\nThey already knew small private dinners worked. Drive by Exit Five had proved it. What if they just did it four times? $45K for four cities. $880K in projected pipeline. Josh is still waiting for his ChiliPalooza, but this will do.\nThree words from Josh. Jess had the whole concept. She built the landing page herself that evening. And the T-shirt the audience voted against? She printed it anyway.\nGet to the good stuff:\n[00:00] The T-shirt vote is in. Josh is not okay\n[00:46] If you don't have your own user conference, are you even a real startup?\n[01:32] Jess pumps the brakes on the big event. One Toyota Corolla full of screaming marketers, however, is still very much under consideration\n[04:01] Josh also wanted a community. Badly. He still does, for the record. Jess had questions about who was going to run it.\n[05:42] Event vs Community: Community needs a full-time person, a moderation strategy, and a prayer. Events need a good restaurant. Easy choice\n[07:06] Josh says three words. Jess goes \"say less.\" The Ghost Tour Tour is born\n[08:10] A tale of two strategies: build it and hope they come, or sidecar the events where they're already showing up\n[10:41] The Ghost Tour Tour explained. No, it's not a haunted house\n[12:35] The invite request gamble: it scared Jess, but paid off. Turns out nobody wants to be the one at a conference with no dinner plans\n[15:12] Sponsoring the event has a perk nobody talks about: you get the attendee list. Pull from one side, push from the other.\n[16:18] Pit stop. Marketers, you deserve nice things. Josh and Jess deliver\n[16:38] Jess wants to talk budget. Josh does not. $45K for four events changes his mind\n[17:52] The Ghost Tour Tour roadshow revealed. Four stops, four cities, and a September that's going to be a lot\n[18:59] Easy to think you can run an event alone. Jess hired Steph...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}