{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Playmakers with Andrew Flachner","title":"How to Stand Out in a Sea of AI Slop (w/ The Broke Agent)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6baa37fc\"></iframe>","width":"100%","height":180,"duration":3413,"description":"AI made it easy for every agent to post more content. It also made most of it sound exactly the same.\nEric Simon started The Broke Agent in 2015 while sitting dead open houses in Los Angeles as an untrained buyer's agent. Ten years later, it's one of the most followed brands in residential real estate (500K+ followers), and in 2022 he and Byron Lazine co-founded BAM Media, the daily playbook for agents who want to build a brand and close more deals.\nOn this episode of the Playmakers Podcast, host Andrew Flachner (CEO of RealScout) sits down with Eric to unpack what's actually working on social right now, and why so much of what agents post isn't. We play real content from agents and creators and break down why it lands. (Listening instead of watching? You'll follow along just fine.)\nWhat you'll hear in this episode:\nWhy AI has turned agent content into \"a copy of a copy of a copy\"\nThe 3 ingredients of content that builds trust\nWhy trends get likes but not clients\nThe 3 metrics Eric actually watches\nEric's weekly posting prescription\nHis \"fake off the cuff\" method\nWhy going viral outside your niche can hurt your reach\nThe 4 types of trendjacking\nIf you're an agent who knows you should be posting more but can't stand the idea of adding to the slop, this is your blueprint.\nChapters:\n00:00 Intro\n02:12 How Open-House Misery Created The Broke Agent\n04:22 The \"Copy of a Copy\" Problem\n12:27 The Netflix Doc Trend\n14:34 The 3 Things That Actually Build Trust\n21:05 \"AI Won't Replace Agents, But...\"\n23:24 Clichés to Retire\n26:25 How to Turn Your Personal Life Into Content\n32:58 Why Memes Stopped Working\n37:34 Eric's Weekly Posting Plan\n40:29 Rapid Fire\n48:03 The 4 Types of Trendjacking\n54:57 Action Creates Content: Eric's One Takeaway\n56:06 Outro\n🔥 Subscribe to the podcast:\n- Apple Podcasts: https://apple.co/459lPWc\n- Spotify: https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3\nConnect with Andrew Flachner on Social:\n🔗 Instagram: https://www.instagram.com/aflachner/\n🔗...","thumbnail_url":"https://img.transistorcdn.com/KnPUByRYG1Sv6v-gHnLUZizw9pJS-dK__tPghDFSC88/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Nzc5/YmQ4MmNhYmNjODU2/ODg0MmFlZDQwYTFl/YWIxNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}