{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"32: How To Make Your Homepage Convert Better In 5 Easy Steps","html":"","width":"100%","height":180,"duration":817,"description":"The home page is generally the most visited page on your website. \n\nYou have about two seconds to convince your visitors to stay before they choose to bounce. \nThat means getting your home page to convert better leads is a huge deal. \n\nUnless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… \n\nSo how do you make sure that it does its job effectively and within the 2 second time window?\n\nIn this episode, John Aikin gives you a five-point checklist to ensure your home page's positioning and messaging stays congruent while delivering results.\n\nJohn breaks open:\nThe one thing that a visitor notices the first time he gets onto a homepage and how to ensure it hits the 🎯(bullseye) every single time (and avoids common pitfalls).\nThe formula to follow that will convince the visitors that you understand them.\nHow to build trust and back up your credibility with proof.\nThe secret tip to keep at the bottom of your page that's gonna make the visitor cry and say \"YES! They truly get me\".\nHow to ace your CTA game.\n\nThese are the five points that you need to keep in mind in order to make your home page messaging tailored specifically to your target audience. \n\n-----\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \n\n\nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}