{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"204: Josh Spector — Saying Less and Making More","html":"","width":"100%","height":180,"duration":3596,"description":"Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.\n00:00:00 How to think about scarcity\n00:04:16 Josh's newsletter(s)\n00:08:49 Ads that feel less like ads\n00:12:21 Why you need to know what you want to sell\n00:16:20 How Josh got started\n00:22:02 Advertising is just another way for people to connect\n00:26:32 Maintain and improve the quality of your audience\n00:30:51 How to get people to subscribe to your newsletter\n00:34:54 Why you need to shorten your email newsletter\n00:39:28 How to use video as part of your content strategy\n00:48:12 Empathy with the needs of your audience\n00:51:31 Helping your reader\n00:57:16 Having an audience centric approach to business\n\nMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fm\nThe blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/\nThe podcast episode: https://share.transistor.fm/s/6bbf0f6e\nThe video: https://youtu.be/AND8f7I_Tr0\n\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find Your Following: https://findyourfollowing.com\n\nFind me on Twitter: https://twitter.com/arvidkahl/\n\nSponsored by Acquire.com.","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}