{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Born To Be Brilliant","title":"051: How To Raise Your Profile Without Chasing Noise with Carol Driver","html":"","width":"100%","height":180,"duration":1955,"description":"What is PR really, and when should a business owner start thinking about it?\nIn this episode, Lucy speaks with journalist and PR specialist Carol Driver about what it actually takes to build visibility that lasts.\nThey explore:\n\nWhy one piece of press isn’t enough\nThe difference between random exposure and strategic visibility\nHow PR builds trust in what some are calling a “trust recession”\nWhy oversharing your entire story at once can be a mistake\nWhen to delegate up instead of doing everything yourself\n\nThis is a grounded conversation about authority, positioning and thinking long term about your reputation.\nIf you want to understand how aligned you are currently operating across Time, Money, Health, Relationships and Happiness, take Lucy’s free Alignment Assessment here:https://www.lucyshrimpton.com/quiz\n \nConnect with Carol Driver\nWebsite - Carol DriverIG -  @carol_driver_FB - How To Make The Headlines - with journalist Carol Driver\n \nReady to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership","thumbnail_url":"https://img.transistorcdn.com/dhJO-d1Hg1YZKqvmxE2N7hTm0oJfUcsKDU-YgmHS--4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MDM1/NTJlNWM3MWJmZmUz/MGI4NWJjOGFkNjNl/YmUxNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}