{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 270: Optins Vs Leads","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6bc9fea6\"></iframe>","width":"100%","height":180,"duration":1287,"description":"Just cause you have a BIG list, doesn't mean you have BIG leads. Here's how I turn optins into leads…   There’s a HUGE difference between optins and leads!    A lot of people are super impressed by list size…   However, #TruthNuke, just because you have a BIG list, it doesn’t mean you have a ton of buyers.   The whole reason why you want to build a list is to sell   So I want to show you how to turn your optins into leads in the quickest MOST effective way possible.   What I’m about to share with you is some serious sales psychology because the bottom line is…   The more you understand human behavior, the better marketer you'll become.   OPTINS VS LEADS   On a basic level, the function of someone putting their email in, and you thinking, \"Oh, I got leads...\" might look the EXACT same as when someone opts-in…    BUT!   ... when you think about sales psychology itself, you might NOT be getting a lead at all.    Let me explain...   Q: Have you ever done door-to-door sales?    I ask because door-to-door sales taught me something REALLY powerful!      Here’s how…   I did door-to-door selling pest control. I'd walk up, knock, and someone would answer, but when I was out knocking doors was I handed a list of people who were…      Leads?      Asking for pest control information?     Q: Did the act of someone answering the door and engaging in a conversation with me make them a lead?    A: NO, it didn’t!    ***I'm bringing this up because there are times when I've gone through somebody's funnel, and I'm like, \"Oh, sweet funnel. This is actually a really cool funnel.\"   They're like, \"Look at how many leads I'm getting.\"    I'm like, \"Your leads aren't really coming until step two.\"    They're like, \"What do you mean? The optins are GREAT!   But, NO! There’s something key they’re missing...   I want you to pay attention to THE FACT that…    Someone who opts in for something is NOT necessarily a lead.    THE DIFFERENCE BETWEEN OPTINS & LEADS?   Here’s a CLASSIC example:  ...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}