{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"065 | Nicola Olianas | The Advocacy Journey to Become the Bartender's Handshake | Fernet Branca & Carpano Antica Formula","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6bcce6b5\"></iframe>","width":"100%","height":180,"duration":1874,"description":"In episode 65, I discussed with Nicola Olianas the importance of creating demand and building advocacy. \nWe dive into Fernet Branca coin's role in connecting bartenders globally. Nicola explains its origins, rules, and traditions and how it became a crucial symbol in the bartending community. \nNicola also covers brand advocacy, Fernet Branca's passionate culture, and maintaining brand authenticity and loyalty. He highlights the importance of building a brand that is respected by competitors and becoming an aggregator of industry people and consumers. \nI hope you will enjoy our chat. Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.\n\nTime Stamps\n00:00 Introduction to the Maffeo Drinks Podcast\n00:10 Exploring Fernet Branca's Global Connection\n00:43 The Taste Profile and Brand Consistency\n02:50 The Significance of Fernet Branca's Coin\n03:55 Building Brand Respect and Longevity\n09:57 The Italian Excellence and Global Expansion\n12:46 The Mission and Passion Behind Fernet Branca\n20:08 The Fernet Branca Coin Challenge\n27:08 How to Connect with Nicola and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}