{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The She Leads® Podcast - Wealth Building & Business Growth","title":"Why Most Networking Advice Fails Women and the Two-Network Formula That Actually Scales with J. Kelly Hoey","html":"","width":"100%","height":180,"duration":3300,"description":"Most networking advice was built for men and tested on men. It tells you to work the room, collect contacts, and follow up fast. But research across four continents and fifteen years of longitudinal studies shows that women who network like men consistently underperform the women who don't. Networking strategist and two-time author J. Kelly Hoey shares the goods from the landmark study that launched her latest book, The Social Billionaire. Women who reach the top don't just stay plugged into information flows. They build a second, inner circle of like-minded women with diverse networks, and they use three high-impact strategies most women have never been taught: brokering, churn, and visibility. If you've been told to \"just get out there and network\" and it's never moved the needle for your business, this episode explains why, and gives you the research-backed formula that actually works.In this episode of the She Leads Podcast, Adrienne and Kelly unpack the central finding of her new book, The Social Billionaire: the women who get internships, land roles, and grow businesses past the million-dollar mark run two networks at once. One is the broader information flow everyone else is in. The other is a smaller, intentional inner circle of like-minded women with diverse networks who give real feedback, real introductions, and back-channel advice that moves careers and businesses forward.Adrienne and Kelly get into the three high-impact networking activities women consistently skip: brokering, churn, and visibility. They talk about why \"I don't have time to network\" usually means defaulting to transactional outreach, and why the kindest thing you can do for someone is to be specific about what you need.To build a strong, healthy business with longevity, you must build your network strategically. Kelly tells us why.Chapters:🤝 02:42 J. Kelly Hoey on how networking became the spine of her career🔬 09:19 The research finding behind The Social Billionaire👯 15:21 Why your...","thumbnail_url":"https://img.transistorcdn.com/f7FqP7W8-EcdwM3jDjh2bR8-K_lYYQIY-w0kz2NXAOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmZj/MzdiNWI3NGY2OGVi/MjljYzRkMDliODAw/Y2U2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}