{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live In The Feast","title":"S02E04-Ruben Gamez How to build a service from the ground up","html":"","width":"100%","height":180,"duration":2451,"description":"Ruben Gamez, founder of Bidsketch, has built a business around strategic content marketing and he’s doing it again with DocSketch. Wondering what the ROI of content marketing is? Then this episode will show you how to maximize your efforts and increase the chances for your service to get the most ROI.\nRuben saw a gap in the market when trying to help someone. He filled that gap through particular content around an ideal client to see if it’s something viable. Almost a decade later, Bidsketch is a multi-million dollar company.\nPutting a time and cost investment into testing and building content has proven what works and doesn’t work when it comes to converting leads into customers.\n\nMost people want it done for them, rather than do it themselves\n\nAs a result of their testing, Ruben found how educated leads were more likely to convert from trial to customer than if he offered the trial right up front.\nSo they went against the grain of conversion optimization and put a layer of friction in.\nIn this episode Ruben generously shares how he’s building DocSketch from the ground up and insights into the freelance and consulting space.\nWe dive deep into:\n\nHow to get clients\nHow to get quality feedback from clients\nWhat you should give away for free\nWhy positioning is so important in selling your service\nThe process Ruben does before he builds any product or service\n\n\nMake your service as close to a no-brainer as possible\n\nGetting clients obviously isn’t just about your skill set, but Ruben points out 2 things that freelancers struggle with most often. But understanding them will make getting clients easier.\nThe 2 points about your business you should understand are:\n\nHow did you get to where you are today?\nWhat are you doing differently than other businesses?\n\nEpisode TakeawayRuben walks us through 3 steps in the show to help you craft the best content possible to validate an idea for a service, and the second step is to think about what someone may search for before they...","thumbnail_url":"https://img.transistorcdn.com/8FJF0QG7WdLa0QSAFPWV78YZzcGX5yAaET5ubckfWAc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyLzE2MjEyNTg4/NzgtYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}