{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"59- Setting the right foundation before driving growth","html":"","width":"100%","height":180,"duration":1907,"description":"As a SaaS founder, the pressure to move too fast can be relentless. It can be tempting to cut corners and try and gamble on your scale through quick wins and growth hacks. \nMore often than not, these initiatives become distractions that end up wasting time, money, and resources only to deliver subpar results. \nIn this episode of B2B Marketing Snacks, we detail the right foundation for a B2B software company – for both the quick wins and the long term scaling goals. Growth is much more likely to be smooth, consistent, and ROI positive, when you start off right.\nIt is essential to do some good up front research, audit what's working, what's not, and why, and make some early, tough decisions about prioritization and focus. Then, you can align the right resources and go to market with confidence!  \nListen in as we help you with effective strategies for: \nBuilding a great go to market plan\nConvincing the rest of your leadership team to buy in\nScaling your company to the next level\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\n\nBrian Graf: CEO of Kalungi\n\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.\nResources shared in this episode:\nB2B SaaS Go-to-Market Strategy Essential Resources | Kalungi, Inc.\n\nChecklist for New Market Entry Go-to-Market Strategy\n\n[eBook] How to create a go-to-market strategy for B2B SaaS companies\n\nTemplate - Marketing ROI...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}