{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"The Textbook Retargeting Play You Can Steal This BFCM And Beyond #303","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c086601\"></iframe>","width":"100%","height":180,"duration":240,"description":"When you have a great signal from a visitor that they're interested in your product, retargeting ads are an amazing way to keep your brand top of mind. And ideally, encourage a conversion. Especially during BFCM when you see a spike in traffic, but many  visitors leave empty-handed. Here's one brand's textbook retargeting play.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}