{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Food giants face Poland 'shrinkflation' scrutiny | The Ryl Company on attracting 'under-indexed' | Laura Woods partners with M&S to","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c0bf50d\"></iframe>","width":"100%","height":180,"duration":378,"description":"The FMCG Marketing Daily — September 08, 2026\n\nIn this episode:\n• Poland's consumer watchdog has put Danone, Mondelez, Nestlé, and Unilever simultaneously in its crosshairs over shrinkflation — a regulatory moment that tests how FMCG giants defend pack-size reductions without destroying brand trust.\n• RTD tea challenger Ryl is building a US expansion strategy explicitly around the demographic gaps that legacy tea brands have failed to close with Gen Z and millennials — a direct threat to established players in a fast-growing category.\n• M&S Food is using sports broadcaster Laura Woods and a grassroots football platform to make a direct brand purpose play — positioning its food credentials around community and nutrition rather than premium retail heritage.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}