{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Greatest Hits: How Netflix Used Psychology to Perfect Its Experience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c3345f4\"></iframe>","width":"100%","height":180,"duration":755,"description":"There's no question that Netflix are innovators and industry-creators. \n\nOver the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple and Amazon.\n\nThere's no question that Netflix's user experience has a lot to do with its success - and even more to do with its continued reinvention in the face of competition from brands like Disney+ and Hulu. \n\nBut how did Netflix create such an industry-leading experience? Unsurprisingly, psychology and behavioral science play a pretty big role - purposely or not. \n\nJoin me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}