{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love","title":"Episode 352 | Your Next Great Associate Hire Isn't Applying — Here's How to Find Her Anyway","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c4330fa\"></iframe>","width":"100%","height":180,"duration":995,"description":"You posted the job. You watched the applications trickle in. Then you opened your inbox and felt your stomach sink at what had shown up.\nYour next great hire is not applying to your job posting. She isn't scrolling the job boards at all. She's busy doing excellent work somewhere else; she's respected where she is, and she isn't unhappy enough to go looking. The only way you get her is if the right opportunity finds her.\nIn this episode of the Wealthy Woman Lawyer® podcast, I explain why the job board is the wrong pond. There are two kinds of candidates swimming in it, and I'll describe both of them so you'll recognize the resumes in your inbox immediately. Your ideal associate is in neither group.\nWhat works instead is a recruiting network, and the key to understanding it is that it isn't a project you complete the week you decide to hire.\n It's infrastructure. The firms that never scramble to fill an attorney seat didn't get lucky. They built the pipeline months or years before they needed it, and they kept building it during the stretches when they weren't hiring at all.\nI walk you through the three places to build one. Inside the profession, through your bar association, the law school in your region, and the attorneys you've already faced across a hard-fought case. Inside your own firm, through your team's networks and the people who worked for you and left on good terms. And through the presence you keep online in the months when you have nothing to advertise.\nSome specifics you can act on this week. Why a $200 referral bonus moves nobody and what number does. Why the associate who left for a clerkship two years ago belongs on a list you keep. And why the post that fills your pipeline is a photo from your team lunch rather than a job listing.\nThen I put two firm owners side by side. One of them is out in her community constantly, in person and online, because she enjoys it. When she needs an associate, she makes a few calls. The other is so buried in the...","thumbnail_url":"https://img.transistorcdn.com/lrmaPGAHCWNx8xc5kHiVuHyaCevgy4VTFAgsROdV_hw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0NjEvMTY3NDU5/MjI5MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}