{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c5572f7\"></iframe>","width":"100%","height":180,"duration":1903,"description":"Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market. But he saw an opportunity to build a real brand in the space. And he had the perfect background to make it happen. After working in the agency world for a decade, he knew a thing or two about brand-building. So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube. And in 2 days, his business was profitable. Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}