{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Katie Lance Podcast","title":"How to Audit Your Social Media Content Before Building a Strategy","html":"","width":"100%","height":180,"duration":197,"description":"How do you build a smart social media strategy if you don’t know what’s already working?\nBefore you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence.\nIn this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward.\nYou’ll learn:\n📍 How to Google yourself and see what potential clients are finding\n 📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated\n 📍 How to decide which social media platforms deserve your attention\n 📍 Why you don’t need to be everywhere\n 📍 How to ask your database where they spend time online\n 📍 Which social media analytics actually matter\n 📍 How to review your top-performing content from the last 30, 60, and 90 days\n 📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategy\nThis is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy.\nRemember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan.\n🔗 Learn more about the #GetSocialSmart Academy:\n katielance.com/academy\n🎤 Looking for a keynote speaker for your next event? katielance.com/speaking\n📲 Connect with me on Instagram: instagram.com/katielance\n▶️ Subscribe on YouTube: youtube.com/katielance\n🌐 More resources: katielance.com","thumbnail_url":"https://img.transistorcdn.com/NXJ8PuSzWRwzN22i6q5gguif8fTWG1uz4VmoQsoIyE4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOGEw/ZjUzY2E3MGQ1MjFi/MjljNGE5ZjMyMTcy/MjQ4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}