{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The /RealEstate Podcast","title":"Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6c7d5549\"></iframe>","width":"100%","height":180,"duration":1472,"description":"\nWhat really sets you apart in a crowded real estate market? \n\nIn Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.\nDr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. \nDuring this part of our conversation, we cover:The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) The True Why test Establishing product market fitEffectively using AI to help scale Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.\nIf you’re serious about standing out and scaling up, this conversation is your roadmap.\n\nCatch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM\n\nMatt’s website: https://www.neuroscienceof.com/\nMatt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  \nGet Matt’s books:\nBlindsight https://benbellabooks.com/shop/blindsight/   \nBranding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  \nTo learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    ","thumbnail_url":"https://img.transistorcdn.com/o6taPa12tCYAOJ_vSeIn_KlmfVo2F_dulqj6JVjGiWI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjlk/ZWIxNTk1MDM4NWZm/MDk3ZTMyMmI3NGUx/OTE4NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}