{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"When to Create New Tiers for Your B2B SaaS","html":"","width":"100%","height":180,"duration":195,"description":"Creating new tiers for your B2B SaaS can offer your customers new valuable options and create more revenue generating opportunities for your business.  However, I want to talk about when the time is right to do this and it isn't typically right out of the gate.\nFree product-market fit course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is when it's time to introduce additional tiers or options that are priced differently into your B2B SaaS application. Now, I've talked a bit about when you're getting started and you're launching your B2B SaaS and keeping things simple.\nI still think that's very important. If you reduce the number of options that your customers have to choose from, it means they're gonna move through your activation points faster. Something I always refer back to are examples of products, and I usually use D two C or products that are even simpler to visualize outside of the SaaS world, just for illustration purposes only.\nBut if you're familiar with the mattress company, Casper, When they first launched that product and they were selling over the web D toc, which enabled you to skip going to the mattress store, when it was time to pick something new out, they launched with one product. They only had one mattress, which meant that.\nYour selection anxiety just disappeared immediately because you only have one option. I still feel like that is the best way to launch a B2B SaaS application, as in there's one price for one product. You don't need to worry about which options do I choose yet, because in the beginning, what you're trying to validate is whether or not they want to buy it at all.\nAre they gonna take the next step? Go from learning about what your product supposedly can do and how it can help them to actually using it and then paying for it. Now, if you've gotten past that point, you might be thinking, okay, well at some point, do I add new tiers with new options, and are...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}