{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Why Pretty Websites Aren't Effective + 2020 Website Trends","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ca861b9\"></iframe>","width":"100%","height":180,"duration":1757,"description":"✓ Make your website \"prototypical so people know where stuff is\"\n✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads.\n✓ Trust Factors and Call-to-actions are crucial\n✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more.\n✓ Look for teammates and agencies that focus on effective over just attractive.\n✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}