{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Better. Sell Better.","title":"Push to Become a Subject Matter Expert Instead of an Influencer with Morgan Ingram","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cb14590\"></iframe>","width":"100%","height":180,"duration":399,"description":"In this episode of the Live Better Sell Better Podcast, KD has a conversation with Morgan Ingram on presenting yourself as an expert in an industry you're not directly involved with.\n\n\nQUOTES\n\nTalk to your customers and learn about how they make decisions - KD: \"That's the key, the better you understand your prospect, the better it all works. Like selling to doctors, I'm not a doctor. But, to Morgan's point, I definitely am a subject matter expert in terms of how to run a successful business and acquire patients.\"\n\n\nLive Better. Sell Better. is sponsored by our proud partners:\n\nVidyard | vidyard.com\n\nChili Piper | chilipiper.com","thumbnail_url":"https://img.transistorcdn.com/McsxluMrH9m8Xm5x2s9lqkXDs1cAffXG0MtTw6h4N3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzVm/MDZlNTNkOGQzZWI0/NmE3NTdlOGM3MTZj/YjUyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}