{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Playmakers with Andrew Flachner","title":"How SERHANT is growing 104% despite market headwinds (w/ Ryan Serhant)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cc3476d\"></iframe>","width":"100%","height":180,"duration":3851,"description":"Real estate's most-followed founder sits down with Andrew Flachner — and nothing is off-limits.\nRyan Serhant is the CEO and founder of SERHANT., the most followed real estate brokerage in the world with over 10 million social followers, operations across 16 states, thousands of agents, a Netflix series, and multiple bestselling books. He started his career doing hand modeling gigs to pay rent and entered real estate the day Lehman Brothers filed for bankruptcy. What followed is one of the most intentional brand-building stories in the industry's history.\nIn this episode of Playmakers, Andrew Flachner — host and CEO of RealScout — sits down with Ryan for a conversation that's part masterclass, part manifesto. Ryan breaks down why he launched SERHANT. in the middle of COVID, how he built a zero-CAC brokerage growing at 104% year over year, and why the future of real estate comes down to one word: person.\nWhat you'll hear in this episode:\n- Why Ryan launched his brokerage during COVID — and how he lost $73M in deals the day New York went into lockdown\n- The \"person vs. property\" philosophy that separates SERHANT. from every other brokerage\n- How Simple, SERHANT.'s AI-native platform, was built to flip agents' days from 80% admin to 80% human-to-human\n- The three-prong media flywheel behind zero customer acquisition cost\n- The \"AND strategy\"\n- Ryan's \"give, give, give, give, ask\" follow-up framework\n- Why he bootstrapped for years\n- Why Ryan says what drives him isn't ambition\nIf you're an agent, a broker, or a founder trying to build something that lasts, this episode is the blueprint.\n🎧 Subscribe to Playmakers:\nApple Podcasts: https://apple.co/459lPWc\nSpotify: https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3\n📲 Connect with Andrew Flachner:\nInstagram: https://www.instagram.com/aflachner/\nLinkedIn: https://www.linkedin.com/in/andrewflachner/\nChapters:\n00:00 Intro\n01:03 Why Ryan Had No Choice But to Launch During COVID\n04:41 He Lost $73M in One Day — Then Built...","thumbnail_url":"https://img.transistorcdn.com/MxSDmQVkflANAVlvNt8AwBY9BGYK3TTKZauBJbZp3b0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZjky/ZTMwMzE5ODk1YjZl/YzgyMzQxNWU4MjY3/NjI3MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}