{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ccb5e84\"></iframe>","width":"100%","height":180,"duration":2952,"description":"In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat\n\nTime Stamps\n0:00 Intro\n0:26 Background\n2:00 What Differentiates Alcohol\n3:05 Target Occasions\n7:35 Bridging Categories\n9:22 Gender Stereotypes\n11:12 Tracking What You Can Track\n13:47 Educating Consumers\n18:11 Role Of Storytelling\n20:24: Bottom Up Trade\n24:17 Being Everything To Everyone\n26:40 Playing with Variations\n31:39 Cross Generational Appeal\n36:36 Functional VS Recreational\n39:54 Building Brands Bottom Up\n46:17 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Vani Gupta Dandia","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}