{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Newsletter & Email Growth: Growth In Reverse","title":"Turning a Niche Newsletter of 30k Subs Into a Full-Time Business ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cd7f04a\"></iframe>","width":"100%","height":180,"duration":3681,"description":"The Growth Vault is LIVE: https://growthinreverse.com/vault----------------------------------------------------------------“You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think.\"  — Matt Johansen, Vulnu.comWe sat down with Matt Johansen, creator of the Vulnerable U newsletter (nearly 30,000 subscribers), to unpack how he’s grown a must-read in the cybersecurity space. Matt has successfully transitioned from working in the cybersecurity space to running a newsletter + content agency business. So we wanted to learn exactly how he's done it. Matt shares how he combines industry expertise with personal storytelling, why B2B creators can command a premium, and what’s working for him across newsletters, sponsorships, and short-form video. If you want to learn how to grow and monetize a niche newsletter, this one’s for you.PS - Matt is not only a brilliant video & newsletter creator, he's also a member of the GIR Pro community 🔥→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSHow Matt grew to over 30,000 subscribers in under 2 yearsHow he's crushing short-form video content for his newsletterHow he monetized through sponsorships and built an agency alongside the newsletterThe strategy behind his short-form and long-form video contentHis approach to setting boundaries with sponsors while maintaining audience trustHow he leveraged industry presence & experience for early newsletter tractionWhy and how he’s adding a paid newsletter subscription tier Tips for avoiding burnout as a solo creator juggling multiple content platformsWhy platform-specific editing matters for short-form video successLINKS MENTIONEDVulnu.com (Matt's website)Matt's socials: Instagram || YouTube || Twitter || LinkedInBuy Back Your Time by Dan MartellAsk us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault —...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}