{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Designing Futures: Exploring AI, Data, Architecture and beyond.","title":"Understanding the Why: Behavioral Science Meets Data & AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cdb8ab9\"></iframe>","width":"100%","height":180,"duration":3635,"description":"Jez Groom — founder & CEO of Cowry Consulting and a pioneer in applied behavioral science — joins us on Designing Futures.\nWith 14+ years of helping global organizations from Amazon to HSBC understand human behavior, Jez explains why most decisions are non-rational, why intentions rarely translate into action, and how simple tweaks can shift behaviour in powerful ways.\n\nThis episode makes the case for behavioral intelligence — blending psychology, data, and AI — as a smarter path forward than “AI-first” thinking. Digital traces reveal what people do, but only behavioral science uncovers the deeper why: the subconscious, social, and emotional drivers behind choice. From psychometrics to biometrics, we explore how these methods are reshaping the way we design experiences that people actually follow through on.","thumbnail_url":"https://img.transistorcdn.com/10z-oXU5mHp3BGAElS8xU5rOKE-64U-ySFKTP1GAkVI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMzMyLzE2ODYy/MzUwMDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}