{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Signed","title":"Nobody Owns Your Cloud Bill","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cdfbfc5\"></iframe>","width":"100%","height":180,"duration":7818,"description":"Nobody in the building owns the cloud bill. Not IT, not finance, not engineering — and when a CEO finally gets desperate enough to set a hard ceiling, like getting spend below 9% of revenue or the business isn't viable, that's when everyone finds out the EDP they already signed made the target structurally impossible before the conversation even started. The problem wasn't technical. It was in the contract.\nMax sits down with Robby Gulri, Field CTO at RapidScale, to trace how companies end up there. Nobody owns the bill. Nobody can read the bill. Engineering won't reprioritize to fix the architecture because it's not their KPI. Finance wants a magic pill. And the cloud's biggest promise — that you only pay for what you use — disappears the moment you sign a multi-year commitment to pay whether you use it or not.\n\nIf you're responsible for cloud spend, or you're about to sign a multi-year cloud commitment — watch this before you do.\nWhat We Get Into\n\nWhat we Mentioned\nAWS Enterprise Discount Programs (EDPs) and commitment lock-in\nAWS MAP (Migration Acceleration Program)\nReserved Instances and Savings Plans\nFinOps as a discipline — cost tagging, naming conventions, resource classification\nVMware / Broadcom licensing changes and 3x price increases\nMicrosoft 365 E1, E3, E5 licensing tiers\nAzure Virtual Desktop (AVD)\nMulti-cloud strategy vs. single-region reality\nCloud-to-bare-metal cost comparison\nNutanix, Red Hat as VMware migration paths\nAgentic AI and multi-agent orchestration\nRapidScale's assessment and FinOps practice\n\nAbout the Guest\nRobby Gulri is Field CTO at RapidScale, a managed cloud services provider owned by Cox Communications, with practices across AWS, Azure, GCP, and a dedicated FinOps discipline. He spends his time with partners, CIOs, and business leaders navigating cloud cost, modernization, and AI strategy — which means he hears the same expensive mistakes repeat across industries, company sizes, and funding stages. His job, as he puts it: make...","thumbnail_url":"https://img.transistorcdn.com/d8NGarPLhvklmJcOQEYdHcKCmSM85HfY2AEspyWoL-M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NzJl/MzE1NTFmNzgzMjVk/NTdhOTc4ZGU2YWYx/Zjc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}