{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Signed","title":"Nobody Owns Your Cloud Bill","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6cdfbfc5\"></iframe>","width":"100%","height":180,"duration":7818,"description":"Nobody in the building owns the cloud bill. Not IT, not finance, not engineering — and when a CEO finally gets desperate enough to set a hard ceiling, like getting spend below 9% of revenue or the business isn't viable, that's when everyone finds out the EDP they already signed made the target structurally impossible before the conversation even started. The problem wasn't technical. It was in the contract.Max sits down with Robby Gulri, Field CTO at RapidScale, to trace how companies end up there. Nobody owns the bill. Nobody can read the bill. Engineering won't reprioritize to fix the architecture because it's not their KPI. Finance wants a magic pill. And the cloud's biggest promise — that you only pay for what you use — disappears the moment you sign a multi-year commitment to pay whether you use it or not.If you're responsible for cloud spend, or you're about to sign a multi-year cloud commitment — watch this before you do.What We Get Into00:00 — The Daughter Analogy: Why Cloud Spend Feels Like Magic Money01:30 — How RapidScale Evolved from DaaS into Public Cloud05:00 — Why DaaS Never Became the Default (And Still Hasn't)09:00 — What Killed Early VDI Adoption — And Why That's Changed15:00 — The CapEx vs. OpEx Trap: You Escaped One Problem and Created Another20:30 — Multi-Cloud in Theory vs. What Companies Actually Run26:00 — Is AI Actually IT? The Question That Stumped a Room of CIOs30:00 — Is IT a Cost Center or a Profit Center?38:00 — Who Actually Owns Your Cloud Spend (Nobody Agrees)44:00 — Why Companies Can't Read Their Own Cloud Bills48:00 — Should FinOps Report to Finance or IT? (Still No Consensus)51:30 — The CEO Spending 15% of Revenue on Cloud — and Locked In55:00 — The EDP Trap: You Took the Discount. Now You Can't Spend Less.58:00 — Why the Cloud Ephemerality Promise Disappears Fast01:00:00 — Cost Tagging, Naming Conventions, and Why the Discipline Is Gone01:01:00 — Cloud Is Not Cheaper Than Bare Metal01:08:00 — Legacy Applications with No Source...","thumbnail_url":"https://img.transistorcdn.com/d8NGarPLhvklmJcOQEYdHcKCmSM85HfY2AEspyWoL-M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NzJl/MzE1NTFmNzgzMjVk/NTdhOTc4ZGU2YWYx/Zjc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}