{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Get It, Together","title":"How To Build Partner Messaging That Speaks To The Right Buyer With Kate DiLeo","html":"","width":"100%","height":180,"duration":2539,"description":"Most partner programs spend a lot of time talking about what they do, but very little time thinking about whether their messaging actually speaks to the people they want to recruit, enable, and grow with. Too often, partner teams inherit the company’s customer-facing narrative and assume it will resonate with partners in the same way. In reality, partners have different incentives, different pain points, and different reasons for buying into a program in the first place.In this episode, Kate DiLeo, brand strategist, author and creator of the Brand Trifecta framework, joins Tyler Calder, CMO at PartnerStack, to talk about how partner leaders can build messaging that actually converts. Kate breaks down why most B2B brands struggle to connect sales, marketing and partnerships around a consistent narrative, how partner teams can create messaging that speaks directly to partner pain points and why understanding the “heart pain” behind partner decisions is critical to building stronger programs.They also get into how partner leaders can use AI tools like Claude to analyze call transcripts, uncover messaging patterns, create tone-of-voice systems, and build partner-facing narratives that feel aligned to the corporate brand without sounding generic.You’ll learn:Why partner programs need messaging that differs from the corporate narrativeHow to identify the real pain points driving partner decisionsWhy consistent messaging across websites, decks, and sales conversations improves conversionHow to use AI tools to analyze transcripts and build better partner messagingWhat partner leaders should focus on if they want stronger partner buy-inJump into the conversation:(0:00) Introducing Kate DiLeo(3:48) How Kate accidentally got into brand strategy through sales(6:00) Breaking down the Brand Trifecta framework(7:31) Where most B2B brands get messaging wrong(10:07) Why partner programs need their own narrative(11:55) The difference between customer pain and partner pain(14:18)...","thumbnail_url":"https://img.transistorcdn.com/yGBcSNGTfUzcszyTWC6BlP--h1XH8_DC4OG_Lef_43I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}