{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pivot! A Vegan Business Interview Series","title":"Your Story Is Your Superpower – Brenda Workman on Plant-Based Change in Resistant Communities","html":"","width":"100%","height":180,"duration":2434,"description":"Brenda Workman is a professional speaker, Food for Life instructor, and founder of the Plant-Based Cooking Academy. After 16 years at a local private university, she launched a speaking business around intentional living. But a personal health transformation completely changed her mission. \nNow she speaks to organizations about plant-based wellness, teaches cooking classes online and on-air (her weekly segment “Whip It Up Wednesdays” airs on WDTV in West Virginia), and trains other educators through her Academy. Her goal: to scale impact in a state where plant-based living still feels like a hard sell. \nIn this episode of Pivot Podcast, Brenda shares how she pivoted her business to meet her community’s deepest needs, the challenges of introducing plant-based living in West Virginia, and how she built a scalable model that lets her create real impact. \nYou’ll learn about:How a personal health transformation can completely pivot your business—and why your story matters more than your credentialsWhy storytelling (not preaching) is the most powerful tool for introducing plant-based living in resistant communitiesThe difference between being \"busy\" and being profitable—and how to build a business you can sustain long-termHow to scale your impact beyond yourself: Brenda's model of teaching trainers instead of doing all the work personallGuest Links\n\nwww.brendaworkmanspeaks.com\nSocial Media:\nhttps://www.instagram.com/brendaworkmanspeaks/https://www.facebook.com/brendaworkmanspeaks/https://www.youtube.com/@brendaworkmancooksplants\nMemorable Quote\n\n“I was raised in West Virginia, and I ate meat at every meal. My staple was biscuits and gravy. That's how I grew up. But I learned that changing my food made all the difference in my health.” \nShow Notes\n\n💥 [02:25] How Brenda built her professional speaking business around intentional living.💫 [04:27] How she went through a health transformation and started a plant-based diet.😌 [07:40] The emotional moment she stopped taking...","thumbnail_url":"https://img.transistorcdn.com/EiSJLJMApFQFIyDOjdI_WwQWwSdDFmksCBU1LOOxc2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzOTA1LzE2MzIy/NTE0MTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}