{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Reframed","title":"Why Great Sellers Diagnose First (And How You Can Too)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6d04832b\"></iframe>","width":"100%","height":180,"duration":2532,"description":"A diagnosis can change everything… but not just in a hospital. What if the most powerful move in sales isn’t having the perfect pitch, but asking questions that unlock what your customer actually needs?\nThis episode of Sales Reframed opens with a true story from Eric Janssen’s time as a CRO, where a few simple questions helped him avoid partnering with… the Fyre Festival. (Yes, that Fyre Festival.)\nFrom there, the conversation moves into a place you might not expect to find sales lessons: the world of medicine.","thumbnail_url":"https://img.transistorcdn.com/rg6tD1mdbZXqV8VymLmCCIrysNdDeyX4s--Z6ukkvYA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZmIx/MDc1Njc0NWFkMDBj/ZjI4MTM3YTgxMjY3/YmYzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}