{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Making the Membership Model Work for You","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6d06b4f7\"></iframe>","width":"100%","height":180,"duration":2664,"description":"Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.   But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down with host Alicia Esposito to dig into some of the report’s key takeaways, including:  How consumers differentiate membership models from subscription models;  Which categories are seeing the most traction and why;  How the economy is influencing the number of membership programs to which they subscribe; and  The triggers that drive consumers to register (or leave) a membership program.  RELATED LINKS Learn more about CI&T Download a copy of Building a Membership Model That ResonatesConnect with Melissa on Linkedin ","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}