{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Demystifying Google Analytics with Amanda Webb","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6d427eee\"></iframe>","width":"100%","height":180,"duration":2546,"description":"In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. \nAmanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. \nThey discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.\n#googleanalytics #marketing #analytics #roi #branding\nConnect with Amanda:https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.com\nFreebie Download:https://spiderworking.com/bonfire/\nTOPICS• Amanda's Journey into Digital Marketing• The ROI Escalator Process• Understanding and Leveraging Analytics• Creating Effective Content Strategies• The Importance of UTM Tracking• Utilizing AI in Analytics• Common Mistakes in Analytics• The Importance of Measuring Marketing Activities• The Debate on Website Organization and Navigation• Using Data to Drive Business Changes• Tools Beyond Google Analytics for Measuring Marketing Success• The Power of Video in Marketing• Setting Up and Customizing Analytics Reports• Resources and Final Thoughts\n__________________________\nWEBSITEhttps://www.philipvandusen.com\nBONFIRE MASTERMIND:https://philipvandusen.com/bonfire\nBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/muse\nCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone\nBRAND CONSULTINGhttps://philipvandusen.com/brand-consulting\nBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101\nYOUTUBEhttps://www.youtube.com/c/philipvandusen \nLINKEDINhttps://www.linkedin.com/in/philipvandusen/\nTHREADShttps://www.threads.net/@philipvandusen ...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}