{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Why Your Staff Can’t Sell & Why It’s Your Fault","html":"","width":"100%","height":180,"duration":535,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I dive into the critical aspects of profitability in the restaurant industry. I emphasize the importance of effective sales training that prioritizes emotional engagement over just product knowledge. I also share actionable strategies to help restaurant teams connect with guests and sell more effectively by using storytelling and developing a genuine belief in the food they serve.\nTakeaways:\nMost restaurant owners think they need more guests.\nProfit isn't random, it's engineered.\nSales doesn't come from knowledge. It comes from conviction.\nGuests don't buy facts. They buy feelings.\nSelling isn't about pressure, it's about believing.\nThe best servers are matchmakers.\nCuriosity builds connection. Emotion builds belief.\nEmpower storytelling over scripting.\nIf your team isn't trained to feel it, they'll never be able to sell it.\nMake what's working a daily conversation.\nChapters\n00:00 Introduction to Hospitality Insights\n01:20 The Importance of Profitability Systems\n02:45 Transforming Team Sales Training\n05:42 Empowering Teams for Effective Selling\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}