{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"32: Learn How To Drive Repeat Business By Rewarding Loyal Customers With Timely Birthday Incentives","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6d7908fc\"></iframe>","width":"100%","height":180,"duration":2197,"description":"On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.The Happy Birthday App is a great retention strategy!It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your productsReward loyalty — Say thank you to your loyal and regular customers with a special birthday offerDrive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat businessImprove your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today.…let’s jump into the show and learn more! Hosted on Acast. See acast.com/privacy for more information.","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}