{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Joint Session: Diverse Voices in NYS Cannabis","title":"Seed to Sale Part Deux: Metrc Replaces BioTrack","html":"","width":"100%","height":180,"duration":3081,"description":"In this episode of Joint Session, host Herb Barbot is joined by Michael Johnson, CEO of Metrc, the leading track-and-trace technology provider for the legal cannabis industry. Michael breaks down how seed-to-sale tracking works in practice, explaining how cannabis is monitored from cultivation through to retail to ensure compliance, transparency, and consumer safety. The conversation explores Metrc’s entry into the New York market replacing BioTrack, a prior vendor, the challenges of implementing a statewide system in a fast-growing and already active industry, and the role data plays in identifying inversion/diversion and protecting the legal supply chain. They also address industry concerns around compliance costs, misconceptions about tracking fees, and the broader importance of building a standardized system that supports both regulators and operators as New York’s cannabis market continues to scale.\nJoint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev Media.\nPlease contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover.\nFollow the show on Instagram at jointsession.pod, on BlueSky at @jointsessionpod.bsky.social and on LinkedIn at Joint Session Podcast. \nIf you enjoy the show, leave us a rating and review on your favorite podcast platform. It helps new listeners find the show.","thumbnail_url":"https://img.transistorcdn.com/tZaUON9dGENe4t6T0x73PtjJS1DgCQvVB-T-SdMIsSk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84Njk3/YmUyYzQ3YWE4OTJh/MTI3NDI3YWI2ZDJh/ODFiYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}