{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Start A Brewery Podcast","title":"021 - Creating a Marketing Plan","html":"","width":"100%","height":180,"duration":3380,"description":"Marketing plan? Who needs one? Well…you do. From understanding what exactly a marketing plan is & what it’s for to marketing budgets & target customers, our guests in Episode 021 bring it all to the table. SWOT analysis, road maps, local vs. outside market approaches, marketing budgets, and more….it’s here. It’s not just for the business plan or for the lenders; this is where you make the game plan for your business. Many thanks to RadCraft for sponsoring Episode 021 and to All About Beer for partnering with us in this podcast endeavor! Guests: Ann Obenchain, Vice President, Marketing & Communications, Brewers AssociationAnn Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con. Julie Rhodes, Owner & Strategic Business Consultant, Not Your Hobby Marketing SolutionsWith over 2 decades of experience on the business side - supplier sales, digital marketing, and distribution management - of the craft beverage industry, I provide strategic sales and marketing advice to small to medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs. Bill Wetmore, Sales & Marketing Director/Head of Beer Strategery, Fat Heads Brewery A highly skilled professional with nearly 20 years of beer leadership experience (marketing, sales, and general management), across dozens of national import and craft brands, Bill is a strategic thinker who combines excellent communication, problem-solving, and motivational skills, with a firm focus on long-term business development, team empowerment, budget achievement and bottom-line results.About StartABreweryStartABrewery is a collaboration amongst a fun...","thumbnail_url":"https://img.transistorcdn.com/mKBdJYVabSNsLqYhk3_Ususakz0hdqSYqyH1sQt8kIo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3MzY4LzE2NzI0/MTM3MDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}