{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ScreamingBox Technology & Business Rundown ","title":"The 🗄️🔒 SECRETS 🔒🗄️ of B2B Marketing To Large Enterprise Companies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6da3f87a\"></iframe>","width":"100%","height":180,"duration":3467,"description":"In this podcast, Botond Seres, and Dave Erickson, are  going to see into the global world of B2B Marketing, with our guest Reggie James, Founder of Digital Clarity.\nGetting his start in publishing, and then working for AltaVista & Yahoo as a Business Development leader for search and publishing services; Reggie gained a deep understanding of how to sell and market B2B with some of the biggest global companies.\n20 years ago he founded his Digital Marketing agency Digital Clarity, which is focused on  Digital Marketing and customer acquisition strategies, Paid Search and SEO campaigns across various vertical sectors and helping CEO’s grow their businesses in the digital economy.\nSummary Timeline:\n0:00 Unique challenges faced by B2B tech companies in marketing their products/services.\n7:19 B2B sales strategies for tech companies.\n17:06 B2B marketing strategies, focusing on authenticity and human connection.\n24:02 Branding and authenticity in the tech industry.\n31:37 Marketing strategies and the importance of understanding core customers.\n36:30 Advertising and branding, focusing on authenticity and consistency.\n43:07 The future of B2B marketing, sustainability, and adapting to change.\n50:27 B2B marketing strategies and the role of human connection in sales.\n54:14 AI in digital marketing\n56:15 Outro\nIf you have questions for our Podcast Hosts or Guest, you can reach them here:\nDave Erickson = https://www.linkedin.com/in/daveerickson1/\nBotond Seres = https://www.linkedin.com/in/botondseres/\nGUEST: Reggie James = https://uk.linkedin.com/in/reggiejames\nWebsite = https://www.digital-clarity.com/\nPlease like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom\nADDITION NOTES:\nReggie James: Helping CEO’s grow their businesses in the digital economy | Founder Digital Clarity, Trusted Advisor, Experienced Digital Strategist & B2B Growth Specialist\nHelping forward thinking companies serious about online growth through...","thumbnail_url":"https://img.transistorcdn.com/3RjOQTUXPu0Lnu9FPwrSV1Vsz_WGy8YOqjZUp2iKUC0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODU1LzE2MjAy/ODc4NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}