{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"House of Demand ","title":"HoD S3E1 - Attention vs. attribution","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ddb8b28\"></iframe>","width":"100%","height":180,"duration":1815,"description":"S3E1 - Attention vs. attributionIn B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which marketing touch points or channels contributed to a desired business outcome.In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audience‘s attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.  Are you tuning in?Follow us on LinkedIn:🔊 Unmuted | B2B Marketing🚀 Max van den Ingh🖋 Jonas van de Poel","thumbnail_url":"https://img.transistorcdn.com/wiqsBl8ISf2x-hBizOf9lzqpGScXPMVd3ykDCl12iWM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTEx/OThmMjY4NTQ4YjRi/ZDFiNTg4MTAxZGYy/YWUxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}