{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How This 8-Figure Sock Brand Scaled From 0 To 12K Influencers In 2 Months #557","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6e08575f\"></iframe>","width":"100%","height":180,"duration":1546,"description":"Rob Fraser, an ex pro cyclist, launched Outway Socks with $1k from a school loan in 2016. Since then, he’s scaled past $10M in sales. And on today’s episode, he shares why you shouldn’t rely on what’s been done before, his take on fundraising, and how they turn every customer into a brand advocate. ","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}