{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"No BS Mastery Podcast","title":"EP 17: John DeMato – Persuasive Visual Story, Pivoting During COVID, and Capturing the Magic Shot","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6e314922\"></iframe>","width":"100%","height":180,"duration":3767,"description":"Do the photos of you online represent the best you? \n \nAre they representing you like a true expert? \n \nDo they let your personality shine through or are they a little stiff? \n \nIt’s not uncommon for business owners to grab a camera and have their friends take a few shots for their website or simply open selfie mode on their iPhone and upload the best of the shots to their social media accounts. \n \nThese kinds of pictures do the trick—but, as you’ll hear today, having a persuasive and cohesive visual strategy across all your online channels takes more than a nice photo or two. \n \nOn today’s episode, I’m excited to introduce branded lifestyle portrait and virtual photographer, John Demato. John collaborates with speakers, trainers, and other expert-based business owners to create an emotional connection with their audience through persuasive visual storytelling. \n \nJohn helped me get over my fear of the camera and has shot most of the photos of me online, including my book cover. And as you’ll hear in the episode, I cannot tell you how powerful it was for my brand to get a library full of branded lifestyle photos and how quickly it helped me level up in the eye of my audience. \n \nTune into this episode to hear: \n\n* How John successfully pivoted his in-person photography business to virtual during COVID \n* What really needs to happen between you and your photographer if you want that MAGIC shot that connects with your audience\n* What you need to do if you want to turn your passion, in photography or otherwise, into a sustainable and fulfilling business\n\n \nLearn more about John DeMato: \n  (http://johndemato.com)\n\n  (http://johndemato.com)\n*  (http://johndemato.com)johndemato.com (http://johndemato.com)\n* Connect with John on LinkedIn (https://www.linkedin.com/in/johndemato/)\n* Connect with John on Facebook (https://www.facebook.com/john.a.demato/)\n* The Persuasive Expert Photo Program (https://www.johndemato.com/services)\n* Persuasive Visual Storytelling Guide for...","thumbnail_url":"https://img.transistorcdn.com/BVd2gXa8nu7ENnIYI3dJBLFfLeOiM5AlwwL60YS5Ugw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmZl/MmM1Y2FhY2NiZTY2/YTAzMGY4Y2ZkNDJj/NzkyNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}